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We all want to sell on value. But how well do you communicate your value proposition? Do your sales people understand it intimately? Can all of your client-facing staff crystallise it? If not, the good news is you’re not alone — the bad news is that it’s costing you business.
We see content as a huge part of making sales work. From pre-sales through the sales process to post-sales — because let’s face it, client retention is critical - your company generates a large volume of verbal and written content. If you’re like many other companies, that includes your website, social media, brochures, scope documents, proposals, RFPs, contracts, and all the conversations and presentations you have with your prospects.
Does that content show your value? Is it clear, compelling and consistent? Are you confident that your deals land well because your clients know what they’re getting and get it?
This is where we can help. We work with you on crystallising your value proposition, making sure your client-facing teams understand it and work to it, and creating a unified system of content for pre-sales, sales and post-sales. That’s what we call sales enablement.
The big question
How much is your pipeline worth right now? If you can improve your chances of winning that business even by 2%, is it worth taking that step?
RFPs can be tricky. If you rely on them to win business, we can help you enhance your capability in responding to them.
We can also help you clarify roles and responsibilities across your organisation throughout the sales process.
Ready to make a move?
Office: +852 2880 5902
Mobile: +852 9430 0241