We see content as a huge part of making sales work. From pre-sales through the sales process to post-sales — because let’s face it, client retention is critical — your company generates a large volume of verbal and written content. That likely includes your website, social media, brochures, scope documents, proposals, RFPs, contracts and all the conversations and presentations you have with your prospects.
Does that content show your value? Is it clear, compelling and consistent? Are you confident that your deals land well because your clients know what they’re getting and get it?
This is where we can help. We work with you on crystallising your value proposition, making sure your client-facing teams understand it and work to it, and creating a unified system of content for pre-sales, sales and post-sales. That’s what we call sales enablement.
The big questionHow much is your pipeline worth right now? If you can improve your chances of winning that business even by 2%, is it worth taking that step?
Key contactPhilip Annettaphil@fifthblackmedia.com+852 2880 5708