curating experiences — Rosewood Hotels & Resorts
Hong Kong City Guide
A guidebook and memento to help hotel guests maximise and remember their stays
Founded in 1979, Rosewood Hotels & Resorts operates 28 properties in 16 countries. In 2019, the group opened the Rosewood Hong Kong, with a luxurious ‘vertical manor’-style design by Tony Chi, in a building by Kohn Pedersen Fox.
Situated in the new Victoria Dockside cultural district, the property is a major drawcard for travellers looking for a new experience of Hong Kong. To improve their guests’ experience of the city, Rosewood Hong Kong commissioned Fifth Black to create a bespoke Hong Hong guidebook.
With the hotel team and our own ear-to-the-ground collaborators, we compiled a list of must-see destinations encompassing the known and the hidden.
We produced a compact, on-brand 32-page book in English and Traditional Chinese (with Simplified Chinese provided in digital format), working with local illustrator Don Mak on a fold-out map and Hin Cheng on section introductions.
Results
Rosewood has a point of difference in its guest experience that can easily be updated as the need arises.
“We are thrilled with the guide and are spreading the gospel of exploration and discovery within its pages!”
